San Francisco Brand Shoot: Esperanza


I had the pleasure of meeting beautiful Esperanza in Costa Rica earlier this year. My first impression of her was how warm and welcoming she was to be around. She was so radiant! Little did I know, she was also going through a transformation while on the trip (at the same time I was realizing my dream was to take my photography business full time sooner rather than later) and came back to her home in San Francisco with plans to start her own counseling business.

Instead of traditional therapy where the therapist and client sit in an office, her business would embrace its California setting and the benefits of physical movement and fresh air. Clients will meet her on the San Francisco Bay Trail and enjoy their session while talking and walking or running along the shore. I, for one, think this is a brilliant idea and can imagine her unique service will be hugely successful.

I was honored to be able to join Esperanza in San Francisco to create brand images in preparation of her launch. We spent an overcast, beautiful morning walking along the trail, enjoying the view and creating images to reflect her warm personality and focus on mindfulness.

Congratulations, Esperanza! I know your beautiful soul and business model will help many, many people. Thank you for sharing your gift with the world!